Embedded Journalism - 2007 Words

EMBEDDED JOURNALISM 1. In the realm of media-military relations, Operation Iraqi Freedom (OIF) has become synonymous with the concept of ‘embedding’. The Pentagon defines ‘embed’ â€Å"as a media representative remaining with a unit on an extended basis†[i] and OIF represents the single greatest instance of embedding. The Pentagon offered 920 embed spots, and, from 775 acceptances, eventually managed about 600 positions from more than 250 national and international media agencies[ii]. The British Ministry of Defence (MOD) also authorized 128 embeds from British media outlets. Thus, a â€Å"global army of reporters, photographers, and television and radio crews† deployed to a conflict that would â€Å"be the most covered war in history†. Correspondents†¦show more content†¦5. Since OIF, analysts have postulated how embedded coverage might have unfolded if the coalition had combated a sophisticated, potent adversary that halted the campaign and infli cted massive casualties. During the ground phase, the U.S. Army V Corps Commander, LT-GEN Wallace, said the â€Å"enemy we’re fighting is a bit different than the one we war gamed against†. Newsreaders and retired generals ruminated upon this statement when criticizing U.S. strategy, and President Bush reverted to â€Å"attack mode† and alternated from a hands-off tactic, to assuming â€Å"personal control of the message machine for the war†. Nonetheless, LT-GEN Wallace, â€Å"was just voicing the frustration and anxiety that he was feeling at the time† observed the embed who had interviewed him. The ‘fallout’ over a minor remark though raised concerns about what might have eventuated if the coalition had experienced a debacle. How would embeds report their country’s calamitous battle losses over a prolonged period? 6. If journalists do not fully comprehend an event’s background and complexity, they may revert to sensationalism to elicit audience understanding. Similarly, embeds who encounter dire military results might resort to swift criticism — â€Å"gotcha journalism† and cataclysmic predictions — if they fail to comprehend operations andShow MoreRelatedEmbedded Journalism and War Reporting2282 Words   |  10 PagesEmbedded Journalism and War Reporting Dion E Jones University of Phoenix COMM 220 Maureen, Duffy M.A. May 13, 2012 Embedded Journalism and War Reporting Journalism covers the principles of reporting in different circumstances such as the time-based news as in press conferences or untimely news of crisis, disasters and conflicts. Even though the reporting objectivesRead MoreThe Role Of New Media On The Way Of News Production2937 Words   |  12 Pages‘nationally specific’. 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